Psychology of Buying Part 1-IKEA

Bulletproof Dental Practice Podcast Episode 254

Host: Dr. Peter Boulden

Key Takeaways:
Introduction
Psychological Hacks To Spend Money
Sell Furniture That Requires Self-Assembly
Locations
Store Flow
Maze-like Design
Guided Arrows
Desensitizing Environment
Licensed Impulse Buy
Writing Down A List
In-Store Dining
Great Value
Mirrors Everywhere
The Power Of Smell

References:
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice

Ikea

Tweetables:
In goal-setting, follow-through is important. -Dr. Peter Boulden
Mirror can possibly increase positive well-being in your practice. -Dr. Peter Boulden
Smell is an extremely strong memory recall for people. -Dr. Peter Boulden
Greatest differentiation is the value you create. -Dr. Peter Boulden

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