Setting Your Marketing Budget in a Potential Recession

Bulletproof Dental Practice Podcast Episode 283

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Trey Tippit

Key Takeaways:
Introduction
Spending Anticipation For Full PPO
Marketing Direction
Do Something You Know How To Control First

References:

Bulletproof Mastermind
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice
Bulletproof ERC
99 Designs 
Design Pickle
Traction: Get a Grip on Your Business 
How The Mighty Fall: And Why Some Companies Never Give In
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul 
How to Invest: Masters on the Craft 
Atlas Shrugged 
Onassis: An Extravagant Life 

Tweetables:

We all have different ways we market. Dr. Trey Tippit

The problem with paid ads is your competing with momentary attention. Dr. Peter Boulden

The easy button never yields long-standing results. Dr. Peter Boulden

Soft times make soft people. Dr. Craig Spodak

Have accountable people to cover your weaknesses. Dr. Craig Spodak

More for the sake is more is not good. Dr. Trey Tippit

Fix the things that you know you’re bad at. Dr. Peter Boulden

We all value a business that runs without us. Dr. Craig Spodak

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