Setting Your Marketing Budget in a Potential Recession
Bulletproof Dental Practice Podcast Episode 283
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Trey Tippit
Key Takeaways:
Introduction
Spending Anticipation For Full PPO
Marketing Direction
Do Something You Know How To Control First
References:
Bulletproof Mastermind
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice
Bulletproof ERC
99 Designs
Design Pickle
Traction: Get a Grip on Your Business
How The Mighty Fall: And Why Some Companies Never Give In
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
How to Invest: Masters on the Craft
Atlas Shrugged
Onassis: An Extravagant Life
Tweetables:
We all have different ways we market. Dr. Trey Tippit
The problem with paid ads is your competing with momentary attention. Dr. Peter Boulden
The easy button never yields long-standing results. Dr. Peter Boulden
Soft times make soft people. Dr. Craig Spodak
Have accountable people to cover your weaknesses. Dr. Craig Spodak
More for the sake is more is not good. Dr. Trey Tippit
Fix the things that you know you’re bad at. Dr. Peter Boulden
We all value a business that runs without us. Dr. Craig Spodak
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