Be Different with Mike Michalowicz

| August 20, 2020

Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! 

Bulletproof Dental Practice Podcast Episode 168

Host: Dr. Peter Boulden and Dr. Craig Spodak

Guest: Mike Michalowicz

Key Takeaways

  • Introduction
  • Differentiate Yourself 
  • Outmarketing Your Competition
  • Reticular Formation 
  • DAD (Different Attracts Direct)
  • Unique Offers
  • Trust Through Commonality
  • Eradicate Entrepreneurial Poverty
  • Entrepreneurial Mission
  • Business Intention
  • Pay Yourself First Principle
  • Different Is Better

References

Entrepreneurship Made Simple

Fix This Next: Make the Vital Change That Will Level Up Your Business

Clockwork: Design Your Business to Run Itself

Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry’s Big Kahuna

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.

The Recession Response – Five Stages To Entrepreneurial Success During Economic Challenge & Crisis

Tweetables

“If we understand our brain, we understand our self.” Mike Michalowicz 

“The key to marketing is to be different.” Mike Michalowicz 

“Look at what other industries do and take it.” Mike Michalowicz 

“Different means you are no longer part of the ordinary tribe.” Mike Michalowicz 

“Competing for price is a race to the bottom.” Dr. Peter Boulden

“Trauma is a great birthing place for life’s mission.” Mike Michalowicz

“An investment of 30 seconds, but the return can be extraordinary.” Mike Michalowicz

Blog

[Bulletproof Health] Essential Nutrition for Busy Dentists – Episode #2

, September 6, 2024

[Current Market] Looking Bright for Real Estate Investment with Randy Smith

, September 4, 2024

Why Dentists Can’t Retire on Time – Creep [Fearsome Foursome]

, August 28, 2024

Genius Dental Marketing with Darren Shaw of Whitespark.ca

, August 21, 2024

The AI [Dental] Revolution – with Shreyas

, August 14, 2024

Introducing Bulletproof Health with Dr. Uche Odiatu

, August 9, 2024

The Multiple Ladder by Ish Rouf

, August 7, 2024

Bringing a Knife to a Gunfight – Solo vs DSO(2024)

, August 5, 2024

Summit Recap, Elastic Invisalign Pricing, You’re The Bottleneck

, August 5, 2024

The Cost of Building New + Hiring Associates (again)

, August 5, 2024

Insights from a Great: Dr. Sulman Ahmed I DECA Dental

, May 2, 2024

Bonus Episode: Dental Attorney Breaks Down the FTC Ban on Non-Competes

, May 2, 2024

State of Dentistry

, May 2, 2024

Who’s Got the Monkey

, April 17, 2024

Enrolling More Dentistry

, April 17, 2024

The Steps of Acquisition or Start-up

, April 17, 2024

What They Should Have Told You In Dental School

, March 27, 2024

Live Real Estate Breakdown with Randy Smith

, March 20, 2024

Leverage Technology for Location Growth

, March 13, 2024

AI Will Change Dentistry with Ophir Tanz of Pearl AI

, March 6, 2024

INNOVATION- Crazy Things We’d Love to Try in Our Practices

, March 1, 2024

Three Things to Know about SEO in 2024

, February 15, 2024

Reduce the friction when it comes to payments – Jay Letwat, VP Sunbit

, October 6, 2023

Attracting A Players, Creating A Experiences, PLUS the Roman Empire

, October 3, 2023

Employers Market, Bank Rates, Twitter (X) and More!

, October 3, 2023

Loan Bites, Rogan Shots, Dyrdek Vision & AI Wisdom: All in a Dental Day’s Work!

, June 28, 2023

Overcoming Scheduling Challenges, Micrometrics Utilization, and the Distinction Between DSOs and Private Dentists  

, June 15, 2023

Building a Thriving Dental Practice: Things We Wish We Knew, Reducing Vertical Integration, New Marketing Hacks

, June 8, 2023

Unlocking Total Freedom, Redefining the Playing Field, Building for the Future and Embracing Opportunities

, May 31, 2023

Practice Perspectives: Catching Up, Buying In, and Expanding Out

, April 12, 2023

Show Me Your Friends and I’ll Show You Your Future with Randy Smith

, April 5, 2023

Efficient Insurance Verification with Dr. Derek Giddon

, March 29, 2023

Talking Nachos with Dr. Paul Goodman

, March 22, 2023

Our Success Gets People Healthy

, March 17, 2023

The Roadmap to Financial Success with Randy Smith

, March 15, 2023

Freedom of Direction

, March 8, 2023

Dr. Startup PART 2 with Dr. Trey Miller

, March 1, 2023

To Sell or NOT to Sell PLUS Mastermind Ski Retreat Recap

, February 22, 2023

2023:Predicting Losers and Winners in the Dental Industry, PART 2

, February 3, 2023

2023: Predicting Losers and Winners in the Dental Industry, PART 1

, February 1, 2023

Setting Your Marketing Budget in a Potential Recession

, January 25, 2023

The Problem is Really YOU with Dr. Paul Etchison

, January 18, 2023

Look at These 3 Stats if You’re Thinking of Going Out of Network with Teresa Duncan

, January 11, 2023

MLR Passed Legislation, Recession Proofing, the Culture Debate Continues

, January 4, 2023

The Doctor-Hygienist Disconnect: Communication, Compensation, Values with Brittany Simon of Bulletproof Hygiene

, December 28, 2022

Ai: Dall-E, ChatGPT – This changes EVERYTHING!

, December 16, 2022

Holiday Bonuses, Cryptocurrency, ERC, and Summit

, December 14, 2022

Generational Dentistry with Dr. Myles Spodak

, December 7, 2022

Knowing What You Don’t Want with Judy Kay Mausolf of Culture Camp and Erika Pusillo

, November 30, 2022

ALWAYS BE RECRUITING

, November 23, 2022

Cannibalization is REAL for Your Practice with Alex Sharp of Shared Practices

, November 9, 2022

Blackrock, Smile Direct Bankrupt, Interest Rates to Make Decisions

, November 2, 2022

Cabo This Week, Immersion Learning, Biggest Breakthroughs, Your Personal KPI is Net Worth

, November 2, 2022

Natural Disasters, Getting Sweatyback Over Ideal Case Acceptance, and Removing Your Own Roadblocks with Dr. Rob Ritter and Dr. Chris Ramsey

, October 19, 2022

Silver Linings of an Upcoming Recession

, October 12, 2022

Surviving “SUCKtember” with Dr. Dwight Peccora and Dr. Trey Tippit

, October 5, 2022

Reduce the Friction TO GET PAID with Dr. Dwight Peccora

, June 29, 2022

FINANCIAL PLANNING – Winter is Coming

, June 8, 2022

Creative Content Ideation with Dr. Nick Ciardiello

, June 8, 2022

Rants and Rambles: Real Estate, Raccoons, Being Happy

, May 25, 2022

Bulletproof Storytime

, May 18, 2022

Mastermind Announcement

, May 14, 2022

There Are NO Mistakes in Life with Dr. Rich “Dancing Dentist” Constantine

, April 27, 2022

The Getting is in the Giving with Dr. Mark Costes

, April 20, 2022

FULFILLMENT – Peak Performance – Brain Training and Longevity

, April 15, 2022

FULFILLMENT: Peak Performance – Testing

, April 14, 2022

FULFILLMENT: Peak Performance – Diet and Exercise

, April 13, 2022

Reduce the Friction

, March 30, 2022

Expanding your Identity as an Intrapreneur with Dr. Lisel Balk

, March 16, 2022

Bulletproof Vs. Shared Practices: Round 1

, February 21, 2022

Leadership Development with Brittany Simon of Bulletproof Hygiene

, February 16, 2022

Crafting Your Practice with Dave Monahan of Kleer

, February 9, 2022

Inputs Predict Your Outputs – CRUSH THIS YEAR

, January 12, 2022

Heroin and a Salary

, December 22, 2021

How it Started, How it’s Going

, December 10, 2021

All things Real Estate – Part 2

, November 24, 2021

All Things Real Estate – Part 1

, November 17, 2021

Every‌ ‌Self‌ ‌Help‌ ‌Book‌ ‌EVER‌ ‌ Boiled‌ ‌Down‌ ‌to‌ ‌11‌ ‌Simple‌ ‌Steps‌

, November 10, 2021

How To Talk To Your Team

, November 3, 2021

Your Revenue Doesn’t Matter

, October 21, 2021

Entrepreneur vs Solopreneur vs Associateprenuer

, October 13, 2021

Recruiting Top Talent with Chris Tuff

, October 6, 2021

4 Freedoms: Time, Money, Purpose, Relationships with Chris Tuff

, September 29, 2021

Business is not Productivity, Productivity is not Profitability with Chris Salierno

, September 22, 2021

Fortune Rewards the Bold with Dr. Dwight Peccora

, September 15, 2021

Big Case Presentation – Boulden’s Partners Part 2

, September 8, 2021

Big Case Presentation – Boulden’s Partners Part 1

, September 2, 2021

Goal Setting to Take Your Practice to the NEXT LEVEL with Chris Tuff

, August 26, 2021

Paying Off Student Loans & Arbitrage

, August 25, 2021

Summit Wrap Up 2021

, July 28, 2021

Micro and Macro Economics with Peter Mallouk of Creative Planning

, June 23, 2021

Debt Repayment Methods

, June 16, 2021

Bottlenecks to Revenue

, June 9, 2021

John Warrillow: Author of “Built to Sell” & “The Art of Selling Your Business”

, May 26, 2021

Thinking Like an Owner with Dr. Jenny “Yogi Dentist” Perna

, May 19, 2021

The Power of In-Person with Chris Tuff

, May 12, 2021

Building on Stone with Dr. Trey Miller

, May 5, 2021

Culture Eats Strategy for Breakfast with Chris Tuff

, April 28, 2021

Using Analytics to Optimize Inbound Calls

, April 14, 2021

Post Corona : From Crisis to Opportunity

, March 31, 2021

The Bulletproof Pathway

, March 17, 2021

Comfort Zone & Lifestyle Creep

, February 17, 2021

1 VS. 5 Locations

, February 10, 2021

Team Alignment is EVERYTHING

, February 3, 2021

Launching Bulletproof Hygiene with Brittany Simon & Charissa Wood

, January 27, 2021

The One Clinical Skill You Should MASTER

, January 13, 2021

State of the Economy, INFLATION, and Rants

, January 6, 2021

Patient EASE Over Customer Service

, December 30, 2020

Patient Retention is the Key to Growth

, December 23, 2020

Work As Hard As You Can

, December 9, 2020

The Future is Brighter Than You Think with Peter Mallouk

, December 3, 2020

Becoming a Thoroughbred

, November 27, 2020

Unlock Your Practice’s Secret Weapon

, November 19, 2020

The Easy Way Was Actually the Hard Way

, November 12, 2020

Dr. Boulden & Dr. Spodak on Hiring

, November 5, 2020

Discovering Your Inward Path with Sage Robbins

, October 28, 2020

Dealing with Upset Patients

, October 22, 2020

Rundle in Dentistry? with Scott Galloway

, October 9, 2020

Balance is a Myth, Don’t Be Fooled

, October 1, 2020

It’s Never Too Late To Change Directions: Life and Dentistry

, September 24, 2020

Team Compensation Negotiations

, September 17, 2020

The Risk of Burnout

, September 9, 2020

Local Dental SEO Mastery with Darren Shaw

, September 3, 2020

When to Expand

, August 27, 2020

Be Different with Mike Michalowicz

, August 20, 2020

Enrolling More Dentistry Through Better Verbiage with Dr. Paul Homoly

, July 23, 2020

Don’t Blow Your Ask

, July 16, 2020

Drilled with Dr. Brady Smith

, July 10, 2020

Dr. Boulden on TIME MANAGEMENT

, July 6, 2020

Dr. Boulden – SWOT Analysis

, July 2, 2020

3 Biggest Bottlenecks of an Entrepreneurial Dentist: PART 2 with Perrin DesPortes of TUSK Partners

, June 25, 2020

3 Biggest Bottlenecks of Being an Entrepreneurial Dentist: Part 1 with Perrin DesPortes

, June 18, 2020

Your Last Dance

, June 2, 2020

Dr. Miguel Stanley: Part 2

, May 21, 2020

P&L is Your Tool to Freedom with Dr. Tim McNamara

, May 14, 2020

Top 3 Things Your Phone Team MUST Be Effective At with Laura Hatch

, May 7, 2020

Making Money Isn’t About Luck

, May 4, 2020

Multiple Websites for Multiple Offices & Stock Photos

, April 30, 2020

5 Recommended Bulletproof Books

, April 27, 2020

International Man of Mystery, Dr. Simon Chard

, April 23, 2020

Nathan French is Attention Driven

, April 16, 2020

Cryptic Credit Card Fees Should Be Illegal with Patrick MacLellan

, April 9, 2020

Looking for Silver Linings

, April 7, 2020

Things We CAN Control (5 min)

, March 27, 2020

Meaning Over Money with Dr. Clifton Cameron

, March 23, 2020

HR Answers in a Corona World

, March 19, 2020

The Summit Recap

, March 3, 2020

Dr. Baird is BAAACK!

, February 20, 2020

Hygienists Are the Real MVP’s of Dentistry

, February 6, 2020

Living, Learning, & Leadership with Dental Practice Heroes

, February 3, 2020

Straight Talk About DSO Transactions with Brannon Moncrief

, January 30, 2020

The ‘D’ Word – Why Debt Isn’t Always Bad

, January 23, 2020

The Insurance Conundrum

, January 9, 2020

2020: Your BEST Decade Yet

, January 2, 2020

Leadership with Dr. Jenny Perna

, December 19, 2019

Traveling Dentistry with Dr. Dustin Pfundheller

, December 12, 2019

Leaning In: A Fireside Chat with Marc Hodulich

, November 21, 2019

Working For A “Why” with Ericka Pierce

, November 14, 2019

Dental Tech with Dr. Aaron DeForest

, November 7, 2019

The Entrepreneur’s Mentor Patrick Bet-David

, October 3, 2019

Smartest in the Room

, September 19, 2019

How To Sell Your Practice For a Bunch of Money

, January 23, 2025

Team Building That Doesn’t Suck!

, January 15, 2025

Cash, Teams, and Dreams: Fundamentals for The New Year

, January 9, 2025