Three Things to Know about SEO in 2024
The Bulletproof Dental Podcast Episode 335
HOSTS: Dr. Peter Boulden & Dr. Craig Spodak
TAKEAWAYS
- Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors.
- User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors.
- AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input.
- Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content.
- Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing.
- The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales.
- Mastering topical relevance is essential for improving search engine rankings and attracting the right audience.
- Simplifying the decision-making process and utilizing tools like Google Analytics and Search Console can lead to better marketing outcomes.
- SEO plays a significant role in the success of a dental practice.
- Empowering oneself with knowledge about SEO and digital marketing can lead to better decision-making and results.
CHAPTERS
00:00 – Introduction to SEO and its Importance
19:16 – User Experience as a Secret Weapon for SEO
25:45 – AI as a Key to Unlocking Search Engine Results
34:17 – Strategic Marketing vs Tactical Marketing
36:13 – The Four Metrics to Measure Marketing Success
37:12 – Mastering Topical Relevance
46:08 – The Importance of Google Analytics and Search Console
48:14 – The Impact of SEO on Business Success
49:09 – Empowering Yourself with Knowledge
REFERENCES
Blog
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, November 30, 2022
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, November 2, 2022
, October 19, 2022
Business is not Productivity, Productivity is not Profitability with Chris Salierno
, September 22, 2021
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