Psychology of Buying Series, Part 3: APPLE

| August 3, 2022

Bulletproof Dental Practice Podcast Episode 256

Host: Dr. Peter Boulden

Key Takeaways:
Introduction
1. Patent
2. Value Packaging
3. Modified Prototype/Software/Hardware
4. Luxurious Feel Of The Box (Packaging)
5. Unboxing Videos 
6. Multi-Sensory Experience
7. Attention To All Details
8. Work On Things That People Won’t Necessarily See
9. Understanding Of Human Psychology When Shopping
10. Keeping iPhone Boxes

References:
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice

Tweetables:
Audit your sensory experience from top to bottom. -Dr. Peter Boulden
Show, don’t tell people about the product. -Dr. Peter Boulden
Success leaves clues in all industries. -Dr. Peter Boulden

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