The Keys to High Enrollment with Elijah Desmond

The Keys to High Enrollment with Elijah Desmond

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Bulletproof Dental Practice Podcast Episode 76

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Elijah Desmond, Driven Dental Marketing & Smiles At Sea

Key Takeaways:

  • The next Smiles At Sea cruise is in September, then there’s another in March.
  • Changing someone’s smile will often change their whole life.
  • Focus on life-changing moments.
  • Finances are the #1 impediment to enrollment. Team mindset is #2, #3 is contact rate.
  • Your team can develop mindsets about certain types of people that lead to not giving 100% for every patient every time.
  • Go into treatment presentation with he mindset that EVERYONE offers opportunity.
  • Offer multiple financing options so the highest number of patients can accept treatment.
    • CareCredit is the go-to.
  • Marketing is useless if your contact rate is low. Potential patients want information NOW.
  • Consumers expect convenience for EVERYTHING.
  • If you treat people with empathy they’ll think you’re the best dentist ever.
  • Personal referrals are everything.
  • Social media is for engagement. It’s the modern-day word of mouth, on steroids.
  • The number of reviews – and the frequency – are both important.
  • Dentists should not be spending all their time doing consults.
  • Offer a minimum of 2 implant options.

References:

Every Day a Friday by Joel Osteen

Lead Owl

Bulletproof Summit 2018

Proceed Finance

Tweetables:

Treat everyone with empathy. – Dr. Peter Boulden

Every dental professional should be an educator. – Dr. Craig Spodak

Change someone’s life and they’ll be a walking billboard for you. – Elijah Desmond

Contact Peter & Craig

* No interviewee solicitations