Working ON Your Business Part 2

Bulletproof Dental Practice Podcast Episode 37

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

  • Listen to part 1 before proceeding!
  • Operations manuals are created so you can focus on your highest and best use
  • Silo 1 – Clinical systems
    • Create manuals for the various positions within the clinical team; dental assistant, hygienist, doctor, etc.
    • The manual should contain all processes and procedures – documented.
    • Include pictures, diagrams
  • Running through a comprehensive checklist frees up the brain to focus on tasks at hand.
  • Silo 2 – Business Operations
    • Create manuals for the various positions: front desk
    • Include processes for everything these team members do within the course of their day
  • Silo 3 – Marketing
    • For mature practices, this silo is one of the most important silos in growing the business
    • Practice owners should know enough about marketing process to be able to have intelligent conversations with outsource vendors
    • You can have the most well-oiled systems-dependent practice in the world but if the growth is entirely predicated on word of mouth, be prepared for slow, linear growth
    • Topics within marketing you should be aware of:
      • Online reputation management
      • Website experience
      • Video production
      • Content creation
      • Paid ads on YouTube, Facebook, Instagram, etc.
      • Press releases
      • Social media
      • Magazine & print
    • If marketing isn’t your passion or best focus, try to outsource to someone within your team
    • Jeff Bezos said, “The balance of power is shifting toward consumers and away from companies. The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.”
  • Silo 4 – Metrics & KPI’s
    • This silo is important primarily so you know how well all your efforts are working
    • Lag measure – measures ultimate goal of what you’re trying to accomplish, but is always in the past
    • Lead measure – is predictive, and influenceable
    • Look at 5 growth metrics:
      • True growth of your patient base
      • # of patient visits
      • Dollar amount per patient visit
      • Collections
      • Overhead (variable costs like supplies, equipment, marketing, etc.)
    • Review your google analytics

Tweetables:

“Everything is marketing.” Fred Joyal

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