The Importance of Reviews, Reputation Management, SEO and More with Eric Rea of Podium

Bulletproof Dental Practice Podcast Episode 50

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Eric Rea, CEO of Podium

Key Takeaways:

  • Podium is a reputation management platform, helping to significantly boost your practice’s online reviews, and Podium has funding invested from Google.
  • Podium focused on creating a great experience for the patient. This helps boost conversion rates and gets you more & better reviews.
  • Reviews are made simple, and are targeted to platforms that are most popular with the user and the practice.
  • Podium has access to parts of Google’s API that other competitors don’t, which gives them unique access into how their review system works.
  • Recentness of reviews is important to Google’s algorithm so it’s key to continue getting rave reviews from your patients.
  • User generated content (reviews, social media postings from patients, etc) is a way better predictor of your SEO rank than how many links you have to your website.
  • Google Local Guides carry more weight than other reviewers.
  • To comply with Yelp’s policies of not asking for reviews on their platform, Podium does not solicit reviews for Yelp.
  • The most important platforms for dentists to pay attention to are Instagram/Facebook, Snapchat, and Google. These are the platforms where people spend their time, and they’re all working to integrate other features to become unique ecosystems.
  • Reviews have shifted the marketing equation, you can’t fake real people talking about you online.
  • Video reviews are important for the future, but they’re really hard to sift through. Review platforms haven’t gotten to a place where they make video reviews possible or easy.
  • Voice-activated devices are also key to future marketing. Imagine giving your review to Siri or Alexa!
  • Podiums software will scale and change based on future development from Google.
  • 90% of reputation management companies are NOT recommended by the review platform sites.
  • Making experiences seamless is how companies thrive.
  • Podium is working on a communication platform that allows offices to connect with patients and make communication seamless.
  • Click HERE to sign up for Podium w/no activation fees!


What yelp’s crackdown on review collection means for your business (and why we stopped collecting yelp reviews over a year ago)



“Consumers are conditioned to always look at reviews.” Dr. Peter Boulden

“Focus on creating an experience for the patient that you would want to have yourself.” Eric Rea

“Dentists who take care of their craft and take care of the details are the ones who will succeed.” Eric Rea

“If you’re providing massive value, you deserve to be successful.” Dr. Craig Spodak


State of Dentistry

, May 2, 2024

Who’s Got the Monkey

, April 17, 2024

Enrolling More Dentistry

, April 17, 2024

Freedom of Direction

, March 8, 2023


, November 23, 2022

Bulletproof Storytime

, May 18, 2022

Mastermind Announcement

, May 14, 2022

Reduce the Friction

, March 30, 2022

Heroin and a Salary

, December 22, 2021

How it Started, How it’s Going

, December 10, 2021

All things Real Estate – Part 2

, November 24, 2021

All Things Real Estate – Part 1

, November 17, 2021

How To Talk To Your Team

, November 3, 2021

Your Revenue Doesn’t Matter

, October 21, 2021

Summit Wrap Up 2021

, July 28, 2021

Debt Repayment Methods

, June 16, 2021

Bottlenecks to Revenue

, June 9, 2021

The Bulletproof Pathway

, March 17, 2021

Comfort Zone & Lifestyle Creep

, February 17, 2021

1 VS. 5 Locations

, February 10, 2021

Team Alignment is EVERYTHING

, February 3, 2021

Work As Hard As You Can

, December 9, 2020

Becoming a Thoroughbred

, November 27, 2020

Dealing with Upset Patients

, October 22, 2020

Team Compensation Negotiations

, September 17, 2020

The Risk of Burnout

, September 9, 2020

When to Expand

, August 27, 2020

Don’t Blow Your Ask

, July 16, 2020

Your Last Dance

, June 2, 2020

Looking for Silver Linings

, April 7, 2020

HR Answers in a Corona World

, March 19, 2020

The Summit Recap

, March 3, 2020

Dr. Baird is BAAACK!

, February 20, 2020

The Insurance Conundrum

, January 9, 2020

2020: Your BEST Decade Yet

, January 2, 2020

Leadership with Dr. Jenny Perna

, December 19, 2019

Smartest in the Room

, September 19, 2019