Strategies for Scaling Your Dental Practice: Insights from Trainual Founder Chris Ronzio

Bulletproof Dental Practice Podcast Episode 309

Hosts: Dr. Peter Boulden 

Guests: Chris Ronzio

Key Takeaways:  

  • Introduction of Chris Ronzo: Founder of Trainual, author of “The Business Playbook” and “100 Hacks to Improve Your Business,” and host of the podcast “Organizing Chaos”
  • The Genesis of Bulletproof Dental: Chris Ronzo discusses the inception of the idea to adapt the IP from Bulletproof for dentistry, highlighting the challenges of maintaining and financing software
  • Industry Agnostic Approach: Chris shares his industry-agnostic approach to developing processes, procedures, playbooks, and business strategies, drawing from his diverse business experiences
  • Chris’s Background: Chris delves into his entrepreneurial journey, including his start in the video production industry and his successful transition to Trainual
  • Game-Changing in Dentistry: Chris discusses being ahead of the curve with configurable software and his motivation to create a training software platform
  • Trainable Software: Exploring the software-based platform “Trainual” and its impact on various businesses, with a focus on the four key areas: Profile, Policies, Procedures, and Playbooks
  • Tailoring to Dentistry: Chris emphasizes the uniqueness of dentistry as a combination of artistry and clinical practice, underscoring challenges related to hiring, firing, attrition, and retention in the dental field
  • Building Scalability: The importance of employee experience, customer experience, and business experience in scaling a dental practice, along with the significance of training and retention
  • Protecting Dentistry: The rationale behind the name “Bulletproof” podcast, with a mission to empower dentists against industry consolidation through education, IP, tactics, and tools
  • Business Information Workshop: Highlighting the value of capturing comprehensive business information and setting clear expectations to foster alignment and accountability
  • Clear Communication: Chris emphasizes the role of setting clear expectations in a fast-paced dental office, enabling success and minimizing misunderstandings
  • Simplification for Success: Chris shares his approach of explaining concepts in simple terms to facilitate understanding and growth
  • Minimizing Friction: Chris addresses challenges related to onboarding and aims to enhance the user experience
  • The Vision for Business: Chris discusses his vision of a business as a tool for life enhancement and offers a $100 discount coupon (code: “Bulletproof”) for those signing up at
  • References:

Bulletproof Mastermind 

Bulletproof Summit

Mighty Networks: Bulletproof Dental Practice


Four P’s:
• Profile of your Business – Mission, Vision, and Background
• People – Roles and Responsibilities
• Policies – Rules of the workplace
• Processes to deliver the product – The step-by-step place on how you do and what you do.


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Mastermind Announcement

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, March 30, 2022

Heroin and a Salary

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How it Started, How it’s Going

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, November 24, 2021

All Things Real Estate – Part 1

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How To Talk To Your Team

, November 3, 2021

Your Revenue Doesn’t Matter

, October 21, 2021

Summit Wrap Up 2021

, July 28, 2021

Debt Repayment Methods

, June 16, 2021

Bottlenecks to Revenue

, June 9, 2021

The Bulletproof Pathway

, March 17, 2021

Comfort Zone & Lifestyle Creep

, February 17, 2021

1 VS. 5 Locations

, February 10, 2021

Team Alignment is EVERYTHING

, February 3, 2021

Work As Hard As You Can

, December 9, 2020

Becoming a Thoroughbred

, November 27, 2020

Dealing with Upset Patients

, October 22, 2020

Team Compensation Negotiations

, September 17, 2020

The Risk of Burnout

, September 9, 2020

When to Expand

, August 27, 2020

Don’t Blow Your Ask

, July 16, 2020

Your Last Dance

, June 2, 2020

Looking for Silver Linings

, April 7, 2020

HR Answers in a Corona World

, March 19, 2020

The Summit Recap

, March 3, 2020

Dr. Baird is BAAACK!

, February 20, 2020

The Insurance Conundrum

, January 9, 2020

2020: Your BEST Decade Yet

, January 2, 2020

Leadership with Dr. Jenny Perna

, December 19, 2019

Smartest in the Room

, September 19, 2019