Next level business: dental intelligence

Bulletproof Dental Practice Podcast Episode 7

Host: Dr. Peter Boulden

Atlanta Dental Spa

Guest: Rob Bay

President, Dental Intel

Key Takeaways:

  • Dental Intel is a cloud based software which can be used as a practice management and financial management system.
  • Dentists are busy with their practice so they have no time to pore over the data presented. So Dental Intelligence learned to take the data and turn it into reports that dentists can easily understand. They provided action items on the things dentists can do in order to improve.
  • Causation data is understanding what is causing the managerial data being measured.
  • The next and deeper level of data is called action items. It tells you what you need to do with the data you have. It tells dentists specific things that needs to be done in a specific time to specific patients.
  • Dental Intel takes the data and processes it into actionable items that can be assigned to other people – not necessarily the dentist himself.
  • Caring about your patients and understanding the numbers should not be mutually exclusive. They can blend together and go hand-in-hand.
  • Dental Intel measures things that allows dentists to provide exceptional care for their patients.
  • Patients, on average are only accepting 25% of what is being presented to them. Usually, this has to do more about the practice and the systems than the patients.
  • Dental Intel can help by measuring this data in order to increase cognizance of the issue. This leads to improving the issue.
  • Understanding data increases awareness of what your practice is doing right and wrong.
  • Do not focus on the negative but rather view them as opportunities within your practice.
  • It is not an emotional decision, it’s a binary decision. It’s just data.
  • Utilizing data and information to make decision can make you a better business owner and help you provide better care to your patients.
  • Ask why the numbers are where they are even if the numbers are good. You want to replicate the good thing that is being done.
  • Dental Intel, or a data analyst, can help a dentist become accountable with the data being measured.
  • Dental Intel provides correction but with recommendation. They make it optimistic.
  • Dental Intel Rule: Find 3 good things (celebrations) before giving a helpful observation (correction). Highlight areas of success and build up on them instead of focusing on the terrible things someone, who was never measured before, is doing. Let the number do the talking instead of pushing down a person.
  • Dental Intel Goal: Help individual dentists become successful in the midst of corporate dentistry boom.


Outliers by Malcolm Gladwell

Glip – by Ring Central



“In measuring and tracking things, you can modify things.” Rob Bay

“Using data and information to figure out how systems can be improved is a replicable skill.” Rob Bay

“There’s nothing more powerful than having everyone in your practice do one little thing everyday to bring in more production.” Rob Bay

“If you don’t know your numbers, you don’t know your business. If you don’t know your business, you’re putting everyone at risk.” – Dr. Peter Boulden

“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates. – Thomas Monson.” – Rob Bay

“It’s not emotion, it’s just a binary decision about changing x to get to y. It’s just data.” – Dr. Peter Boulden


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Who’s Got the Monkey

, April 17, 2024

Enrolling More Dentistry

, April 17, 2024

Freedom of Direction

, March 8, 2023


, November 23, 2022

Bulletproof Storytime

, May 18, 2022

Mastermind Announcement

, May 14, 2022

Reduce the Friction

, March 30, 2022

Heroin and a Salary

, December 22, 2021

How it Started, How it’s Going

, December 10, 2021

All things Real Estate – Part 2

, November 24, 2021

All Things Real Estate – Part 1

, November 17, 2021

How To Talk To Your Team

, November 3, 2021

Your Revenue Doesn’t Matter

, October 21, 2021

Summit Wrap Up 2021

, July 28, 2021

Debt Repayment Methods

, June 16, 2021

Bottlenecks to Revenue

, June 9, 2021

The Bulletproof Pathway

, March 17, 2021

Comfort Zone & Lifestyle Creep

, February 17, 2021

1 VS. 5 Locations

, February 10, 2021

Team Alignment is EVERYTHING

, February 3, 2021

Work As Hard As You Can

, December 9, 2020

Becoming a Thoroughbred

, November 27, 2020

Dealing with Upset Patients

, October 22, 2020

Team Compensation Negotiations

, September 17, 2020

The Risk of Burnout

, September 9, 2020

When to Expand

, August 27, 2020

Don’t Blow Your Ask

, July 16, 2020

Your Last Dance

, June 2, 2020

Looking for Silver Linings

, April 7, 2020

HR Answers in a Corona World

, March 19, 2020

The Summit Recap

, March 3, 2020

Dr. Baird is BAAACK!

, February 20, 2020

The Insurance Conundrum

, January 9, 2020

2020: Your BEST Decade Yet

, January 2, 2020

Leadership with Dr. Jenny Perna

, December 19, 2019

Smartest in the Room

, September 19, 2019