Leveraging Social Media with Dr. Shiven Gandhi
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Bulletproof Dental Practice Podcast Episode 74
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dr. Shiven Gandhi, Atlanta Dental Spa
Key Takeaways:
- Right now, Instagram is everything.
- You’re either a consumer or a producer.
- The more you can get your mind around the fact that you’re a digital marketing company that does dentistry, the better your message will be amplified.
- The more attention you can get, the better off you’ll be.
- Ask yourself what kind of content you can put out that will attract the type of person you want to bring in.
- Don’t focus on creating content, focus on documenting. By doing that you have genuine stories, people will want to tune in to learn or because they are intrigued.
- Take photos, take videos, whatever you can put together.
- Write on your photos. Label things. Draw arrows. Make them engaging.
- Storytelling marketing is the future. Make your patient the hero, and yourself the guide.
- The emotional story and the journey is everything. It resonates and draws emotion.
- Instagram has 3 major components; the feed, stories, and live.
- Live is easiest to do but is also the most intimidating.
- Make it simple – and doable. Do something as simple as verbally documenting a case.
- If you’re not comfortable documenting yourself it would be very beneficial to find someone who is excellent at helping to create and manage content.
- People don’t want to see static ads. They want to see content that is engaging or helps them be better at what they want to do.
- It’s not about how many followers you have. It’s about the engagement.
- You never know which posts will have the most engagement. Just keep consistently putting content out.
- Hashtags:
- If you have a hashtag associated with your post, that’s how your post populates in the algorithm.
- Instagram will allow you to post up to 30 hashtags.
- Have broad hashtags to pull you into certain arenas, then have very specific ones so you can find your post directly.
- Hashtags are used primarily for search.
- You can search hashtags on Google.
- Social media is hard, because people tune out – and unfollow – anyone who they don’t want to see. It’s hard to be relevant and put out content that people want to see.
- When you start a page, decide what you want your aesthetic to be. Do you want a theme? Do you want certain types of photos? Do you want your posts in a specific cadence? Decide before you start and use that as a guideline for your content.
- The cost to advertise on Facebook and Instagram is cheap, compared to Google AdWords.
- Social influencers are huge. If you can get the right person to post on their page with their story about YOU, it can be amazing for your business.
References:
Crushing It! by Gary Vaynerchuk
Dental Influencers Alliance 2018 Conference
Tweetables:
You most likely have content, you just don’t share it. – Dr. Shiven Gandhi
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