How to Prepare When “Winter Is Coming”

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit on October 12-13th 2018 in Atlanta!

Bulletproof Dental Practice Podcast Episode 69

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

  • A lot of general dentistry practices see a slump in the summertime. Kids are off school so parents focus more on their dental care.
  • Boulden predicts what is done in March will predict business for April, May, and June.
  • Cycles happen and they are normal.
  • Oral surgeons tend to have busy months, so take advantage of those procedures.
  • During downturns pay attention to pre-appointment rates. What % of your patients are leaving with another appointment scheduled? If you’re in the 90% range you have an iconic practice.
  • Pre-appointment rates have the highest correlated number for profitability and overall practice size.
  • Have your providers with high pre-appointment rates train those who are lower on how they do it.
  • Also look at your revenue per patient and work on growing that number.
  • Focus on the # of visits, avg production per patient per visit, and profit rate.
  • Only 11% of what can be maximized on dental insurance is being used.
  • Marketing isn’t print ads anymore; it’s influencer marketing, spending on patients, social media, etc. Focus your dollars on where people’s attention is.
  • Today it takes about 20 impressions of an ad before people choose to act.
  • Influencer marketing is currently very low-priced attention.
  • Authentic testimonial videos are GOLD.
  • Videos don’t have to be super-well produced. People respect unpolished testimonials and often weight them as more authentic.
  • Find a dental advocate who wants success for you. Bounce your ideas off them and share tips and tricks.


Dental Intel


Spodak Jeff’s Reaction


Use pain as a motivator. – Dr. Craig Spodak

You get what you focus on. – Dr. Peter Boulden

Influence is the difference. – Dr. Craig Spodak


Your Revenue Doesn’t Matter

, October 21, 2021

Summit Wrap Up 2021

, July 28, 2021

Debt Repayment Methods

, June 16, 2021

Bottlenecks to Revenue

, June 9, 2021

The Bulletproof Pathway

, March 17, 2021

Comfort Zone & Lifestyle Creep

, February 17, 2021

1 VS. 5 Locations

, February 10, 2021

Team Alignment is EVERYTHING

, February 3, 2021

Work As Hard As You Can

, December 9, 2020

Becoming a Thoroughbred

, November 27, 2020

Dealing with Upset Patients

, October 22, 2020

Team Compensation Negotiations

, September 17, 2020

The Risk of Burnout

, September 9, 2020

When to Expand

, August 27, 2020

Don’t Blow Your Ask

, July 16, 2020

Your Last Dance

, June 2, 2020

Looking for Silver Linings

, April 7, 2020

HR Answers in a Corona World

, March 19, 2020

The Summit Recap

, March 3, 2020

Dr. Baird is BAAACK!

, February 20, 2020

The Insurance Conundrum

, January 9, 2020

2020: Your BEST Decade Yet

, January 2, 2020

Leadership with Dr. Jenny Perna

, December 19, 2019

Smartest in the Room

, September 19, 2019