“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain

Text ‘bulletproof’ to 345345 to stay in the know about our upcoming book release and the Bulletproof Summit in fall 2018!

Bulletproof Dental Practice Podcast Episode 57

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dan DelMain, owner of DelMain Analytics

Key Takeaways:

  • DelMain Analytics is a full-service digital marketing agency.
  • It’s no longer possible to gamify your way to a great digital marketing strategy.
  • Google is humanizing their search engine more and more to reward sites who are giving value to consumers.
  • It’s all about creating the best user experience.
  • The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information.
  • Voice search is evolving into longer conversations.
  • Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices
  • Evolution of SEO has been 7-pack to 3-pack to 1-pack
  • Who are the players in voice search?
    • Siri – Apple
    • Google Assistant – Google
    • Cortana – Microsoft
    • Alexa – Amazon
  • What are people searching for?
    • conversational – what is the cost of Invisalign?
    • proximity – dentist near me
    • hours of operation
    • insurances accepted
  • 1 in 5 queries on Google are voice searches
  • Chrome is also pushing search traffic to security-rich sites
  • How to optimize your site for voice search
    1. mobile friendly/responsive
    2. answer FAQ type questions on the website
    3. claiming Google My Business profile
    4. online reputation
    5. social signals/social media
    6. schema markup
  • Contact DelMain Analytics and mention Bulletproof Dental Practice, Dan will have a 30-45 phone chat with you and share any tidbits he can recommend!

References:

Google Mobile Friendly Tool

Blog

State of Dentistry

, May 2, 2024

Who’s Got the Monkey

, April 17, 2024

Enrolling More Dentistry

, April 17, 2024

Freedom of Direction

, March 8, 2023

ALWAYS BE RECRUITING

, November 23, 2022

Bulletproof Storytime

, May 18, 2022

Mastermind Announcement

, May 14, 2022

Reduce the Friction

, March 30, 2022

Heroin and a Salary

, December 22, 2021

How it Started, How it’s Going

, December 10, 2021

All things Real Estate – Part 2

, November 24, 2021

All Things Real Estate – Part 1

, November 17, 2021

How To Talk To Your Team

, November 3, 2021

Your Revenue Doesn’t Matter

, October 21, 2021

Summit Wrap Up 2021

, July 28, 2021

Debt Repayment Methods

, June 16, 2021

Bottlenecks to Revenue

, June 9, 2021

The Bulletproof Pathway

, March 17, 2021

Comfort Zone & Lifestyle Creep

, February 17, 2021

1 VS. 5 Locations

, February 10, 2021

Team Alignment is EVERYTHING

, February 3, 2021

Work As Hard As You Can

, December 9, 2020

Becoming a Thoroughbred

, November 27, 2020

Dealing with Upset Patients

, October 22, 2020

Team Compensation Negotiations

, September 17, 2020

The Risk of Burnout

, September 9, 2020

When to Expand

, August 27, 2020

Don’t Blow Your Ask

, July 16, 2020

Your Last Dance

, June 2, 2020

Looking for Silver Linings

, April 7, 2020

HR Answers in a Corona World

, March 19, 2020

The Summit Recap

, March 3, 2020

Dr. Baird is BAAACK!

, February 20, 2020

The Insurance Conundrum

, January 9, 2020

2020: Your BEST Decade Yet

, January 2, 2020

Leadership with Dr. Jenny Perna

, December 19, 2019

Smartest in the Room

, September 19, 2019