“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain

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Bulletproof Dental Practice Podcast Episode 57

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dan DelMain, owner of DelMain Analytics

Key Takeaways:

  • DelMain Analytics is a full-service digital marketing agency.
  • It’s no longer possible to gamify your way to a great digital marketing strategy.
  • Google is humanizing their search engine more and more to reward sites who are giving value to consumers.
  • It’s all about creating the best user experience.
  • The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information.
  • Voice search is evolving into longer conversations.
  • Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices
  • Evolution of SEO has been 7-pack to 3-pack to 1-pack
  • Who are the players in voice search?
    • Siri – Apple
    • Google Assistant – Google
    • Cortana – Microsoft
    • Alexa – Amazon
  • What are people searching for?
    • conversational – what is the cost of Invisalign?
    • proximity – dentist near me
    • hours of operation
    • insurances accepted
  • 1 in 5 queries on Google are voice searches
  • Chrome is also pushing search traffic to security-rich sites
  • How to optimize your site for voice search
    1. mobile friendly/responsive
    2. answer FAQ type questions on the website
    3. claiming Google My Business profile
    4. online reputation
    5. social signals/social media
    6. schema markup
  • Contact DelMain Analytics and mention Bulletproof Dental Practice, Dan will have a 30-45 phone chat with you and share any tidbits he can recommend!

References:

Google Mobile Friendly Tool

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