Category:
dentalpractice

Psychology of Buying Series, Part 3: APPLE

Bulletproof Dental Practice Podcast Episode 256 Host: Dr. Peter Boulden Key Takeaways: Introduction1. Patent2. Value Packaging3. Modified Prototype/Software/Hardware4. Luxurious Feel Of The Box (Packaging)5. Unboxing Videos 6. Multi-Sensory Experience7. Attention To All Details8. Work On Things That People Won’t Necessarily See9. Understanding Of Human Psychology When Shopping10. Keeping iPhone BoxesReferences:Bulletproof SummitMighty Networks: Bulletproof Dental Practice Tweetables:Audit […]

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Psychology of Buying Series, Part 2: COSTCO

Bulletproof Dental Practice Podcast Episode 255 Host: Dr. Peter Boulden Key Takeaways:Introduction1. Membership (Costco Card)2. Membership Plans3. Membership Psychology4. Electronics5. Bare Bone Appearance6. Boxes Stacked to the Ceiling7. Deals Are Great8. White Label Arm (Kirkland Signature)9. Simplifies Decision Making Process10. Size Of Shopping Carts11. Store Layout12. Rotating Goods13. Samples They Give Out14. Long Checkout Lines15. […]

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