Nathan French is Attention Driven

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Bulletproof Dental Practice Podcast Episode 152

Hosts: Dr. Craig Spodak & Dr. Peter Boulden

Guest: Nathan French

Key Takeaways 

● Introduction 

● Nathan’s Start in Marketing 

● Marketing in Dentistry 

     ○ Storytelling 

     ○ You Are the Guide, the Patient is the Hero 

     ○ Survive and Thrive Filter 

● Videography 

     ○ Video is the Best Way to Capture People’s Attention 

     ○ Best Way to Remarket & Establish Multiple Touch Points with  Audience 

     ○ Opens Doors to Alternative Marketing Strategies 

     ○ Authenticity and Your Phone as a Production Studio 

     ○ YouTube Ads 

● Advertising and Brand Awareness 

● Getting Comfortable with Yourself in Videos 

     ○ Think of Yourself as Serving Others 

     ○ Write 3 Talking Points Prior to Recording 

     ○ Get to the Point 

● Testimonials 

References 

Summit 2020   

Storybrand Marketing 

Bulletproof Discounts 

AlphaGo documentary

Attention Driven 

Nathan@AttentionDriven.com 

Tweetable 


We are built to relay stories 


Don’t let production be an impediment 


Attention is the currency 


If you speak from your heart, people will hear you with their heart as well

Contact Peter & Craig

* No interviewee solicitations