Leveraging Social Media with Dr. Shiven Gandhi

Leveraging Social Media with Dr. Shiven Gandhi

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Bulletproof Dental Practice Podcast Episode 74

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Shiven Gandhi, Atlanta Dental Spa

Key Takeaways:

  • Right now, Instagram is everything.
  • You’re either a consumer or a producer.
  • The more you can get your mind around the fact that you’re a digital marketing company that does dentistry, the better your message will be amplified.
  • The more attention you can get, the better off you’ll be.
  • Ask yourself what kind of content you can put out that will attract the type of person you want to bring in.
  • Don’t focus on creating content, focus on documenting. By doing that you have genuine stories, people will want to tune in to learn or because they are intrigued.
    • Take photos, take videos, whatever you can put together.
    • Write on your photos. Label things. Draw arrows. Make them engaging.
  • Storytelling marketing is the future. Make your patient the hero, and yourself the guide.
  • The emotional story and the journey is everything. It resonates and draws emotion.
  • Instagram has 3 major components; the feed, stories, and live.
    • Live is easiest to do but is also the most intimidating.
  • Make it simple – and doable. Do something as simple as verbally documenting a case.
  • If you’re not comfortable documenting yourself it would be very beneficial to find someone who is excellent at helping to create and manage content.
  • People don’t want to see static ads. They want to see content that is engaging or helps them be better at what they want to do.
  • It’s not about how many followers you have. It’s about the engagement.
  • You never know which posts will have the most engagement. Just keep consistently putting content out.
  • Hashtags:
    • If you have a hashtag associated with your post, that’s how your post populates in the algorithm.
    • Instagram will allow you to post up to 30 hashtags.
    • Have broad hashtags to pull you into certain arenas, then have very specific ones so you can find your post directly.
    • Hashtags are used primarily for search.
    • You can search hashtags on Google.
  • Social media is hard, because people tune out – and unfollow – anyone who they don’t want to see. It’s hard to be relevant and put out content that people want to see.
  • When you start a page, decide what you want your aesthetic to be. Do you want a theme? Do you want certain types of photos? Do you want your posts in a specific cadence? Decide before you start and use that as a guideline for your content.
  • The cost to advertise on Facebook and Instagram is cheap, compared to Google AdWords.
  • Social influencers are huge. If you can get the right person to post on their page with their story about YOU, it can be amazing for your business.

References:

Crushing It! by Gary Vaynerchuk

ownR Magazine

Dental Influencers Alliance 2018 Conference

Tweetables:

You most likely have content, you just don’t share it. – Dr. Shiven Gandhi

Contact Peter & Craig

* No interviewee solicitations