“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain
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Bulletproof Dental Practice Podcast Episode 57
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Dan DelMain, owner of DelMain Analytics
Key Takeaways:
- DelMain Analytics is a full-service digital marketing agency.
- It’s no longer possible to gamify your way to a great digital marketing strategy.
- Google is humanizing their search engine more and more to reward sites who are giving value to consumers.
- It’s all about creating the best user experience.
- The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information.
- Voice search is evolving into longer conversations.
- Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices
- Evolution of SEO has been 7-pack to 3-pack to 1-pack
- Who are the players in voice search?
- Siri – Apple
- Google Assistant – Google
- Cortana – Microsoft
- Alexa – Amazon
- What are people searching for?
-
- conversational – what is the cost of Invisalign?
- proximity – dentist near me
- hours of operation
- insurances accepted
- 1 in 5 queries on Google are voice searches
- Chrome is also pushing search traffic to security-rich sites
- How to optimize your site for voice search
- mobile friendly/responsive
- answer FAQ type questions on the website
- claiming Google My Business profile
- online reputation
- social signals/social media
- schema markup
- Contact DelMain Analytics and mention Bulletproof Dental Practice, Dan will have a 30-45 phone chat with you and share any tidbits he can recommend!
References:
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