Be Different with Mike Michalowicz

| August 20, 2020

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Bulletproof Dental Practice Podcast Episode 168

Host: Dr. Peter Boulden and Dr. Craig Spodak

Guest: Mike Michalowicz

Key Takeaways

  • Introduction
  • Differentiate Yourself 
  • Outmarketing Your Competition
  • Reticular Formation 
  • DAD (Different Attracts Direct)
  • Unique Offers
  • Trust Through Commonality
  • Eradicate Entrepreneurial Poverty
  • Entrepreneurial Mission
  • Business Intention
  • Pay Yourself First Principle
  • Different Is Better

References

Entrepreneurship Made Simple

Fix This Next: Make the Vital Change That Will Level Up Your Business

Clockwork: Design Your Business to Run Itself

Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry’s Big Kahuna

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.

The Recession Response – Five Stages To Entrepreneurial Success During Economic Challenge & Crisis

Tweetables

“If we understand our brain, we understand our self.” Mike Michalowicz 

“The key to marketing is to be different.” Mike Michalowicz 

“Look at what other industries do and take it.” Mike Michalowicz 

“Different means you are no longer part of the ordinary tribe.” Mike Michalowicz 

“Competing for price is a race to the bottom.” Dr. Peter Boulden

“Trauma is a great birthing place for life’s mission.” Mike Michalowicz

“An investment of 30 seconds, but the return can be extraordinary.” Mike Michalowicz

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